Tips for Defining Submarkets

Although your Submarkets don’t have to match zip code or city boundaries, you can use those boundaries to draw Submarkets if desired.

Tip: To draw irregular lines, such as along a jagged boundary, draw many short line segments.

Note: The Blue Check on a layer in the Legend means the layer is turned on.

Here’s how to define Submarkets by Zip Code Boundaries:

If the Zip Code Boundaries layer in the Legend is not turned on, click the layer. Zip code boundaries appear on the map.
To add zip code labels to the map:
- Click the Options icon on the Zip Code Boundaries layer. The Options menu appears.
- Click Create Label on the menu. The Create Label Layer window appears.
- Select PostCode from the Field drop-down list on the window.
- Click the OK button. The map displays zip code labels, and the Legend displays the label layer with the name of your selected Field, PostCode.
  
  Tip: It is the best practice to keep a label layer and its corresponding data layer together in the Legend.
To edit the style of the labels on the map, such as changing the fill or line color, click the Options icon, and select Edit Style from the Options menu.
Draw your Submarket along your desired zip code boundary.

Here’s how to define Submarkets by City Boundaries:

If the City Boundaries layer in the Legend is not turned on, click the layer. City boundaries appear on the map.

Note: The Bing Map Labels layer in the Legend displays city names on the map.