Identifying the Demographic Data Layer

LandVision™ contains many powerful pre-defined demographic styles. Here are just a few of the styles based on income: Med. Income – Working Class, Income – Upper Class, Med. Age And Income – Generation X, Med. Household Income, Income and Males, Income and Females, etc. Each is a visual theme that provides market insights.

  1. Turn on the Demographics layer by clicking on the layer in the Legend. The blue check means the layer is turned on. Demographics is the default Demographic Data layer.

  2. Click the Options icon on the Demographics Data Layer.

  3. Click Edit Style in the menu. The Style Editor appears.

  4. Click the Style drop-down list to select a style (See Thematic Mapper in Related Documents for information about styling data).

    Tip: To scroll through the styles in the Style drop-down list one at a time, use the up and down arrow keys on your keyboard.

  5. Click on any Block Group on the map to view its Demographic Data. The Demographic Data window opens.

  6. Click the Command button for a variety of Demographic Data options (See Commands Menu Options below for more information).

Here's How to copy a pre-defined Demographic style:

  1. Select the style which you’d like to copy in the Style drop-down list of the Style Editor.

  2. Click the Copy button at the bottom of the Style Editor. The Copy To… window opens.

  3. Select the Folder to save the copy of the style.

  4. Enter a new Name for the style. You must change the name of the original style to copy to the folder it is saved in. The style name does not support special characters. It supports upper and lower case letters, spaces and underscores.

    Tip: Select another folder if you’d like to save a copy of the original style without changing its name.

  5. Click the OK button. The copy of the style appears in the Style drop-down menu. You can now format the visual attributes of the style if desired.