Creating Submarkets

All of the submarkets that you draw on the map are added to the Submarket layer.

Here’s how to set up your Submarket layer:

1. Click the Draw icon on the Main Toolbar.

2. Click Change Target Layer from the Draw menu. The Set Target Layer window appears.

3. Select Submarkets from the drop-down menu on the window.

4. Click the Ok button. The Submarkets layer appears in the Legend.

Here’s how to create a Submarket:

Note: See the section below, Tips for Defining Submarkets, for additional information.

1. Click the Draw icon on the Main Toolbar.

2. Click Draw Polygon on the Draw menu. The cross-hairs cursor appears.

   Note: To cancel your drawing, click the Delete button at the bottom of the map screen.

   • Here’s how to draw a polygon:

     a. Click the cross-hairs on the map to start your drawing.

     b. Let up on the mouse button, and move your mouse over the map to extend the line.

     c. Click at the end of the line to start a new side.

     d. After drawing the last side, double-click to complete the polygon. The Edit Attributes window and an editing toolbar appear.

3. Enter the following in the Edit Attributes window:

   • Name: Submarket name

   • Description: Optional

4. Click the Save button to create your Submarket.

   Note: To change your Submarket name or edit your Description, click the Attributes icon on the toolbar at the bottom of the map screen. The Edit Attributes window appears. (If the toolbar is not open, identify your Submarket by clicking on it.)

5. Continue to the next section, Generating and Scoring Candidate Sites.